Fully digital lending
Application, KYC, sanction and disbursal happen online through Just Rupee, our in-house Digital Lending App.
What we do
A regulated lender with its own digital front door.
Finitial Capital Services Private Limited (formerly known as ‘Sehgal Televisions Private Limited’) is a non-deposit-taking Investment and Credit Company registered with the RBI. Customers reach us through one channel: the Just Rupee app.
Regulated by the RBI
We operate under the Reserve Bank of India's NBFC framework and its Digital Lending Directions, including the Key Fact Statement shared before every loan.
Built in-house
Our technology, underwriting and customer service are our own. Your data and your loan stay with the lender you signed with.
How to borrow
From application to your bank account, in four steps.
All loans from Finitial Capital start on Just Rupee.
Visit Just Rupee
Go to justrupee.com or download the app and sign up with your mobile number.
Complete KYC
Verify your identity and share the details we need to assess your application.
Review your offer
Read the Key Fact Statement with the full cost of the loan before you accept.
Receive funds
The loan is disbursed directly to your own bank account.
Finitial Capital lends only through Just Rupee. We never ask for payment in advance to approve a loan. If anyone contacts you claiming to represent us outside the app, do not share OTPs or make payments.
Corporate information
Company details
- Legal name
- Finitial Capital Services Private Limited
Formerly known as ‘Sehgal Televisions Private Limited’ - Corporate Identity Number (CIN)
- U64920DL1984PTC019070
- RBI Certificate of Registration
- B-14.02562
- Category
- NBFC – Investment and Credit Company, non-deposit-taking
- Registered office
- 2nd Floor, 14/3A, Jamna Bhawan, Asaf Ali Road (Near Delite Cinema), New Delhi – 110002
- info@justrupee.com